ZORBAS
COOKIES
ACTIVATION
Zorbas Cookies
Activation
Brand Connect brought the festive spirit to life with a magical Christmas cookie-making activation for Zorbas Bakery. In a cozy, custom-built holiday kitchen, children became little bakers, shaping, decorating, and baking their own Zorbas cooked cookies. This interactive, heartwarming experience delighted families and highlighted Zorbas' dedication to creating cherished holiday moments.
THE ASK
Zorbas Bakery challenged us to create a heartwarming Christmas-themed activation where children could craft and cook their own Zorbas cookies. The goal was to provide a memorable, hands-on experience that embodied the warmth of the season and showcased Zorbas' commitment to family-friendly moments.
THE IDEA
We proposed a custom-built, branded Christmas kitchen, designed to feel cozy and inviting. This space would allow children to make, decorate and cook their own Christmas cookies. The activity would include shaping dough, decorating with festive toppings, and baking their creations in a real oven. To complete the experience, each child would receive their cookies in a personalized festive bag.
THE SOLUTION
Brand Connect executed a magical setup featuring a branded Christmas kitchen that became the heart of the event. Children delighted in crafting their unique cookie designs, decorating them with colorful toppings, and watching them bake in the on-site oven. The environment was designed to spark joy, with cheerful holiday branding, warm lighting, and interactive elements that kept children engaged and excited.
THE RESULTS
-
Hundreds of delighted children and families participated.
-
Strengthened Zorbas' brand connection with families through an engaging, festive experience.
-
Positive feedback and increased brand visibility during the Christmas season.
This activation perfectly combined creativity, festive spirit, and hands-on fun to leave a lasting impression on both children and their parents.
