Tanqueray Beonix
Brand Connect brought Tanqueray’s signature sophistication to life with an immersive, highly visual brand activation. From a striking entrance archway to stylish seating areas, every detail was designed to captivate, engage, and create shareable moments at Beonix Festival,.
THE ASK
As a key sponsor of the first-ever Beonix Festival in Cyprus, Tanqueray aimed to elevate brand presence through a visually striking and immersive installation. The goal was to create an experience that seamlessly blended with the festival’s vibrant atmosphere while providing attendees with aesthetic, shareable moments.
THE IDEA
To bring Tanqueray’s signature elegance to life, we envisioned a dynamic installation that not only enhanced the festival space but also became a must-visit spot for attendees. By combining bold branding elements with interactive experiences, we aimed to amplify visibility, engagement, and brand recall.
THE SOLUTION
Brand Connect designed and executed a standout Tanqueray-branded space that captured the essence of the brand while complementing the festival’s high-energy environment. A grand Tanqueray archway welcomed festivalgoers, setting the tone for the experience. We strategically placed B-chairs, branded tables, and flags across the venue to reinforce brand presence. A custom photobooth provided attendees with picture-perfect moments, ensuring organic social media exposure and increased engagement.
THE RESULTS
✔ Increased brand visibility across the festival
✔ Hundreds of social media shares from the branded photobooth
✔ Enhanced brand association with premium experiences
✔ A visually stunning space that became a festival hotspo
