Mediterranean Bar Show Cyprus
Mediterranean Bar Show Cyprus
Brand Connect, transformed the brands' presence at the Mediterranean Bar Show Cyprus, into a dynamic showcase of premium mixology, featuring striking bar installations, live brand activations, and exclusive branded product merchendise.
THE ASK
The Mediterranean Bar Show Cyprus is the ultimate gathering for the region’s beverage industry, bringing together leading brands, mixologists, and cocktail enthusiasts. Brand Connect was entrusted with creating high-impact bar installations, branded experiences, and activations that would elevate the event’s atmosphere and highlight key brands like Johnnie Walker Blonde and premium tequila selections.
THE IDEA
To create a truly immersive and visually stunning experience, we conceptualized five uniquely designed bar installations, a customized media van featuring live culinary activations with a renowned chef, and interactive brand experiences. Our goal was to ensure every touchpoint reflected sophistication, creativity, and engagement.
THE SOLUTION
Brand Connect delivered a full-scale brand experience at the Mediterranean Bar Show Cyprus by designing and executing five unique bar installations, each crafted to enhance engagement and brand awareness. A standout feature was a branded media van, where a renowned chef hosted live tequila pairings, blending mixology with gastronomy. Attendees enjoyed a visually striking product launch for Johnnie Walker Blonde, styled like a premium magazine cover, creating a buzzworthy moment. Additionally, branded gifts, custom-printed materials, and immersive constructions elevated the event’s aesthetic, ensuring an unforgettable experience. The seamless integration of design, branding, and interaction made this activation a true showcase of innovation and experiential marketing.
Campari Bar
Belvedere Bar
Johnnie Walker Bar
Volcan Bar
Tanqueray Bar
THE RESULTS
✔ Five high-traffic bar installations driving guest interaction
✔ Hundreds of branded giveaways keeping brands top-of-mind
✔ A memorable tequila and chef-led experience, blending mixology with gastronomy
✔ Successful product launch for Johnnie Walker Blonde, securing its position in the market
✔ A premium event atmosphere, reinforcing the Mediterranean Bar Show as a must-attend industry event
