LEON EVENT
LEON Experiential Event at Kyperounta
Brand Connect has taken on the relaunch of Leon Beer through a series of impactful activations, showcasing its rich heritage and unique brewing process. As the only Cypriot beer produced from Cypriot hops grown in its own cultivation, Leon Beer stands as a true local gem. To bring this story to life, we partnered with Leon Beer to create an unforgettable experiential event in Kyperounta, blending education, entertainment, and branding. Guests enjoyed a thrilling off-road experience and an exclusive factory tour, deepening their connection with the brand while reinforcing Leon Beer's craftsmanship and authenticity.
THE ASK
Leon Beer approached Brand Connect with the goal of raising awareness about their local beer production process. They wanted to offer guests an immersive tour of their production Hop plantation, paired with a fun and educational experience that would enhance brand visibility and strengthen guest connections.
THE IDEA
We envisioned an off-road adventure to complement the factory tour, combining it with experiential installations, engaging activities, and branded elements to create an all-encompassing experience. The idea was to turn a simple tour into a dynamic event filled with memorable moments and photo-worthy opportunities.
THE SOLUTION
Brand Connect designed an immersive and engaging event for Leon Beer, combining an off-road adventure with a guided factory tour to showcase their production process. We created experiential corners, photo-worthy installations, and branded elements to captivate guests. Every aspect, from the tour route to interactive activities, was carefully planned to enhance education, engagement, and brand visibility, delivering a seamless and memorable experience.
THE RESULTS
The Leon Experiential Event was a resounding success, achieving all objectives and leaving guests with lasting impressions. Highlights included:
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Increased brand awareness through immersive, interactive experiences.
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Stronger guest engagement, reflected in positive feedback and social media shares.
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Enhanced understanding and appreciation of Leon Beer’s production process.
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Memorable moments captured through photo opportunities and installations.
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Increased sales, reinforcing Leon Beer’s position in the market and driving consumer demand.
This event showcased the power of combining creativity, precision, and strategic branding to turn a vision into an unforgettable, impactful experience that resonates long after it ends.
