DANONINO
ACTIVATION
Danorino Family Experiential Activation
Brand Connect brought the Danonino experience to life at Nicosia Mall with an engaging, family-friendly activation that blended fun, education, and brand awareness. Kids explored interactive games, creative stations, and hands-on activities while enjoying a delightful tasting experience, where they got to try Danonino products firsthand. The vibrant setup, filled with color and energy, created an inviting space where families could connect with the brand in a playful and memorable way, reinforcing positive brand associations and leaving lasting impressions.
THE ASK
Danonino wanted to create a family-focused activation that would engage parents and children while strengthening their connection to the brand. The goal was to provide a fun and educational experience that showcased Danonino as a beloved and trusted choice for kids.
THE IDEA
We envisioned an immersive and vibrant setup that combined interactive games, creative activities, product tasting, and brand storytelling. The concept aimed to captivate families, encourage interaction, and ensure maximum engagement with Danonino’s values of fun, health, and learning.
THE SOLUTION
Brand Connect brought the vision to life by creating a lively experiential space at Nicosia Mall. The activation featured interactive games, creative drawing stations for kids, and branded installations designed to be visually appealing and shareable. Activities were thoughtfully curated to entertain children while subtly promoting Danonino’s brand message. Bright, kid-friendly designs ensured the space was welcoming, while strategic branding enhanced visibility and recall.
THE RESULTS
The activation was a hit, with families spending quality time engaging in fun activities and sharing their moments on social media. The scene captured the attention of both our little friends and the adults. Children lined up eagerly at our spot to play, draw, and enjoy Danonino products. The event successfully strengthened Danonino’s bond with its target audience, reinforcing the brand's position as a favorite among kids and parents alike. The activation also led to a notable increase in sales, as the tasting experience and engaging activities encouraged more families to choose Danonino.
