Carlsberg 0.0% Europa Uomo
Carlsberg 0.0% Europa Uomo
Brand Connect led the official launch of the 1st Cypriot beer with 0% alcohol, Carlsberg 0.0% with a series of dynamic events and activations. At Europa Uomo, we created a custom-branded experience, engaging athletes with product sampling, education, and a refreshing, alcohol-free celebration.
THE ASK
Carlsberg tasked us with showcasing their 0.0% non-alcoholic beer at the Europa Uomo event. The goal was to raise awareness among athletes about the benefits of non-alcoholic beer while emphasizing Carlsberg 0.0% as a locally brewed, refreshing option ideal for hydration.
THE IDEA
We envisioned a vibrant, engaging presence at the event. This included a custom-made branded bar, eye-catching umbrellas, and feather flags to create a dynamic activation space. The promotional team would serve chilled Carlsberg 0.0% while educating athletes about its hydration benefits and electrolyte-replenishing properties, making it an ideal post-exercise beverage.
THE SOLUTION
Brand Connect executed the plan flawlessly, creating a branded experiential space that stood out. A well-trained promotional team interacted with attendees, sharing product benefits and distributing ice-cold Carlsberg 0.0%. Athletes received detailed information about the beer's hydration advantages after their marathon run, reinforcing Carlsberg 0.0% as a top choice for active lifestyles.
THE RESULTS
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Hundreds of athletes refreshed with Carlsberg 0.0% post-marathon.
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Increased brand awareness and positive association with active lifestyles.
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A strong impression of Carlsberg 0.0% as a premium, locally brewed, non-alcoholic beer ideal for athletes.
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Boosted sales, reinforcing Carlsberg 0.0% as a go-to non-alcoholic beer.
This project demonstrated our ability to blend education, branding, and experience into a seamless activation that resonates with the target audience.
