PPD global Conference
PPD Global Conference
Brand Connect created and executed a high-energy, aviation-themed sales conference for PPD Global in 2024, designed to educate, engage, and inspire. Combining interactive elements, gamification, and immersive experiences, this event took attendees on an unforgettable journey.
THE ASK
PPD Global sought an innovative and engaging approach for their sales conference, aiming to create an interactive and memorable experience that would inspire and connect attendees. The challenge was to move beyond traditional conferences and deliver a dynamic, theme-driven event.
THE IDEA
We designed a sales conference experience inspired by air travel. Upon arrival, attendees were welcomed by hosts dressed as flight attendants, guiding them through a journey of discovery. Each guest received a puzzle piece, symbolizing their role in the bigger picture, which they later assembled into a giant collective puzzle.
To keep engagement high, we introduced an interactive element using a live app, where attendees answered sales-related questions. The top three participants won exclusive prizes. The conference was structured to include key presentations, a midday networking lunch, and a closing cocktail hour to encourage connection and celebration.
THE SOLUTION
Brand Connect delivered a fully immersive and interactive event, transforming the sales conference into a dynamic aviation-themed experience. Attendees were guided by hosts dressed as flight attendants, receiving personalized tickets and puzzle pieces that later formed a giant collective puzzle, reinforcing teamwork. To maintain engagement, we incorporated a live quiz through an interactive app, where participants answered sales-related questions, with the top three winning exclusive prizes. The event seamlessly combined business insights, gamification, and networking opportunities, offering a well-rounded experience. With a structured flow including keynote presentations, a networking lunch, and a closing cocktail hour, the conference not only educated but also inspired and entertained all participants.
THE RESULTS
✔ Increased attendee engagement through gamification and interaction
✔ Strengthened team collaboration with the puzzle activity
✔ Created a memorable, unique, and impactful sales conference
✔ Fostered networking and team spirit with a final cocktail gathering
Brand Connect transformed a typical sales conference into a high-flying experience, proving that business events can be both strategic and exciting!
